Cold calling is a technique that a lot of businesses do to drum up customers.
You have probably received long distance carrier's and free vacation cold calls.
Out of every 20 or so calls you get a person that is interested.
This has always been an excellent guerilla marketing technique.
You may wonder how this could help your local music.
One summer my friends from college Jester and Leroy had a brainstorm.
Jester was in band #1, while Leroy was in band #2.
Leroy and Jester both worked for a telemarketing company.
They decided to uses their expertise for their music.
The idea was they would get a school directory with names and numbers of students.
They created a local music poll to ask each student.
The questions were of course slanted towards both of their bands.
Have you every scene band #1?
How did you like them? Have you ever heard of band #2?
How were they compared to band #1?
Once they completed the poll they asked the student if they would go see band #1 or #2 for free this Saturday.
The plan paid off and they doubled their turn out the next gig.
They had to lose some profits by putting the poll people on the guest list, but the people on the guest list brought friends.
They would call the people back the next week who went to the show, and asked them what they thought.
If they liked it, they asked if they wanted to be put on the mailing list.
Most people signed up for the mailing list because the cold calling created a buzz around the two bands.
If people where polling about these bands they must be heading places.
Both bands ended that summer with a much larger following.
The venues heard about the bands, and tried to line them up.
They became in demand all because they cold called the student body of the local college.
Look at other businesses and see how they get customers.
It may be the next big local music guerilla marketing tactic.
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Promotion - Cold Calling Local Music? |
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