Guerilla marketing is promotion that doesn't cost any money.
It just takes your time to implement.
Guerilla marketing, or viral marketing on the web, is an indie bands best friend.
One of the oldest and most common versions of guerilla marketing for indie bands has been the street corner concert.
You get your band together and play a street corner and maybe gain a few fans in the process.
You may have also vandalized some public property with your band's name.
Whether you knew it or not, you were a guerilla marketer.
It is a way of getting your indie band in front of people who would have never known of you otherwise.
These offline tactics are great for the urban indie bands, but it won't work for everyone.
We can look at some online techniques that should help get people to know who you are.
Reciprocal Links are links that point to one another on the web.
My site links to your site and your site links to mine.
Web rings are built of this idea.
Get everyone's traffic to everyone's sites.
Find some indie bands your friends with and exchange links.
Another good online tactic is the newsletter or eFlyer.
Send out mailings once a month so people know your indie band is still going strong.
Let people sign up from your site.
Start joke e-mails.
This is not so easy.
Get some jokes and put a nice little tag at the bottom of your email about your band.
Link it back to an archive of jokes on your site.
Everyone likes jokes.
Have a giveway for a free cd if people sign up for a newsletter.
Randomly pick someone who signed up and mail them the cd.
They will talk about how cool that indie band was that gave them a cd.
Giveaways in general.
Who doesn't like free stuff.
All indie bands have some kind of promotional junk that could be off loaded.
Give it away.
Free stuff is the best promotion there is.
Seasoned indie bands are great at guerilla marketing.
Talk to local bands that have been promoting their music for a while.
If it is cheap and easy an indie band invented it.
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Indie Bands and Guerilla Marketing |
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