Every logo needs a version that can be represented in black and white.
Black and white printing is much cheaper.
If you create flyers for your band then you probably photocopy them.
It is much cheaper to do that in black and white than full color.
I always create my logo in black and white first.
This way I know that the logo will look good when used on a photocopy.
It also helps make a design that is crisp with nice contrast.
Before we design a logo in black and white we need to look at negative and positive space.
In black and white design the background color, here it's white, is negative space.
The color that is used to draw the graphic is the positive space.
So in the square above the black outline is positive space, and the white middle is negative space.
Designs should leverage negative space just as much as positive.
Creating black and white versions of your logo first, lets you focus on the negative/positive space relationship.
This adds intricacy to the overall design.
Dolphin Interconnect's logo is a good example of negative space.
They actually use the black as negativing space and the white as positive space.
Here are some more examples:
eDesign
Amateur Radio Emergency Service (ARES)
FastObjects
InterConn Group has a reverse version as well.
You might want to try and reverse your logo. A reverse is where you swap the positive and negative space.
It can come in handy for sites that have a black background.
Try to stay away from extremely thin lines. They might be lost in printing and compression for the web.
Remember to make your logo large in size. You can always scale it down. Scaling a graphic up look terrible.
I usually make logos 5 inches by 5 inches at 300dpi (1500 pixels x 1500 pixels).
Next we need to look at the overall look.
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