We need to look at what should be a part of your logo.
If your name is an actual object throw that into your design.
If your the hot dogs then it would only be logical to have a hot dog.
You need to think of a visual clue that will make a person associate your name with.
For all the rest of you who have intangible names, you can't rely on this guideline.
Welcome to the world of creating a visual object that will be associated with your name.
This could be a design, object, or anything really.
You just want it to be unique from other logos.
You don't want people thinking it looks like this other persons logo.
That would defeat the entire purpose of a logo.
Many logos take a letter in the name and create a symbol out of it.
some examples are:
McDonalds
Enron
Bridgestone Firestone.com
Verizon
You can take an object or design and add it to the logo.
Some examples are:
Amazon.com
Goodyear
Nike
Remember that you want to be memorable. This will be the visual representation of your band.
Don't make it too complex. Pictures of people and other complex organic shapes can confuse your viewer.
You want them to see it, recognize it, and think of your band.
That is the only reason to have a logo.
Save the mind blowing designs for your album covers.
If you feel you have a unique enough font you can run with that.
Add some circles or squares around it and you are ready to go.
Beware of using gradients in your design. Gradients are a nightmare from print to web.
If you decide to use one don't use the gif format for the web. It will cause banding.
Use the jpeg compression.
Remember that printing gradients means they are screened and may not look like you want them.
Some prints use half tones. Half tones are how the daily paper is printed.
Those dots will be all over your gradient logo.
Get a professional designer to take your gradient logo to print, or avoid it completely.
The main points are:
- Make it simple.
- Make it memorable.
- Make the text readable.
- Consider not using a gradient.
These rules have their exceptions, but I think if you follow them you will have less headaches.
Have fun with it. It's your logo!
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