Street Teams are an amazing promotional tool.
Many bands have had great success by using them to promote the band and the music.
So what is a Street Team?
A Street Team is a group of devoted fans that want to help spread the word about a new product or group.
Street Teams have been used by corporations for years.
When new game systems or hamburger comes out, people go out and let people try them out on the street.
The same with indie bands.
The only difference is you won't be paying your street team.
Indie Music Street Teams work for freebies like stickers, shirts, CDs, and to be put on the list at shows.
They also get to be apart of the band.
Ever had to blanket a city with flyers.
Your Street Team can do it for you.
They are also great just spreading the word about how wonderful your music is.
One thing you need to do when starting a Street Team is to set the rules.
What will you give them and what do they need to do.
Unfortunately, having a Street Team is like having employees.
You will have to fire some.
You need to make it clear from the beginning what their tasks will be.
You don't want to make a devoted fan into an enemy.
You also have to remember that they are carrying your good name.
Be very selective who is on the Street Team.
Any trouble makers and they could hurt more than help.
You don't want band stickers all over businesses where you get a fine.
Also remember that these people are volunteers and should get some perks for their time.
Always try to keep your Street Team happy by doing special things for them.
Call their names out at gigs and nice things like that to give them the feeling they are doing something worth while.
Street Teams can get your name out there.
Just remember to think about who is on your team and what they need to do for their perks.
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Indie Music Street Teams - Let Your Fans Promote the Band |
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