Band press packs are a necessity.
It is basically your music resume.
Press packs contains who you are and what your music is.
So what should go in a press pack?
There are many different thoughts about this.
Bands and artists usually have their own secret formula that works for them.
No matter what they put in their packs, there are items that should always be included.
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Demo CD - This should be the first thing included.
You can include a tape, but a CD is a much better format.
You allow the potential employer the ability to hear your product.
I have seen bands get fancy and make the CD interactive, but this is really not necessary.
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Band Photo - This gives the recipient an idea of who you are.
In the music business you are not only selling your music, but also an image.
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Business Card - You need to include a business card from your manager, booking agent, or the guy in the band that handles the contact.
Business people are use to business cards for contact information.
They are professional.
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Clippings - You don't have to have them, but it shows that people like you.
Clippings can be from newspapers, magazines, and even the web.
Let others know when someone compliments you.
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Note - You should always include a message to the person you are sending it out to.
This is a personal touch that shows your respect to the person receiving the press pack.
You will make a better impression than just a generic press pack.
Some bands include marketing things like stickers.
I usually suggest not doing this because those will really never be used.
If you are sending a press pack to a person who will use your sticker it is probably a waste of time.
Band press packs are very important.
They should be made professionally.
Put some thought into how your press pack looks and what impression you are giving about your band.
A good press pack can make or break a potential gig.
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