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Publicity - Local Music Saves the Planet
By James Blakely
Publicity is pretty hard to come by for bands just starting out. It takes money to get your name out there. There are ways to get free publicity.

Does your bands audience have a cause? Do you find that the majority of people who listen to your local music agree on a political plight or statement? Save the whales, stop brest cancer, free a prisoner, or other causes can get you free publicity. If your cause is topical enough you may find national publicity.

Find a couple of bands that agree with your cause or just want the publicity. The more bands you line up the better the publicity. Call the cause and tell them you have lined up a couple of bands and would like to have a fund raiser. Tell them you will give them a percentage at the door, and allow a spokesman some time to relate their message. You can set up the gig at a local venue that you play, or they may line you up on their own stage. Charities are always looking for interest.

Most likely it will be at a venue you set up. If you have the bands and the charity lined up, the venues usually jumps at the chance. They also know the publicity factor.

You will find that charities will promote your event. When they promote it is radio, tv, newspapers, and the like. The more topical the better the turn out, and the better the publicity.

You need to try and set the event at least a month in advance. You will need time for both you and the charity to promote it.

Get the media involve. Call the local radio stations that play local music, and tell them about it. Try to get them to put you on the air. Remember this is for a good cause. No one wants to be an obstacle to curing breast cancer.

The great thing about it is, you will actually be helping the charity. The publicity will help you, but the charity will make money. It is a win win situation.


 
Publicity - Local Music Saves the Planet
 



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