The United site has a very clean and fresh design. They used Flash to give it a more interactive quality. Overall the site is quite effective in marketing the band on the web.

Usability - 9
The site is easily readable and is easy to navigate. It does have some loading issues, but they are not a big problem. They use a nice dark background with white text.

Design - 10
The design behind the site is excellent. It is far above most indie band sites. It is slick with its wide screen design. The motion within the sub sections are above par. It definitely has life.

Functionality 10
The site serves well as an interactive press pack and fan site. It has the information needed for people finding information about the band. It does not include a forum or guestbook, which make indie band sites sticky.

Effectiveness - 9
I would liked to have seen a forum or guestbook so fans can have some sort of interactive contact with the band. It is not a necessity, but it always helps reach out to the listeners. I also would liked to see some of the site available with out the use of Flash. Not everyone has Flash so they are missing out on those users. Besides that it is very effective.

Updates - 10
Site seems to be updated enough to make the content fresh. The shows section had upcomming events and was not stagnant.

The site is very slick. It has the feel of a national band. That is always a great way to show users that they are serious about their career. Visually it is very good, and has the functionality necessities to make a great site.